I help companies develop and implement successful business and marketing strategies for their services and products. I am an expert in the IoT industry and Open Source Software but draw upon many years of experience marketing enterprise software and developer tools.
Internet of Things
The Internet of Things (IoT) is transforming how organizations connect and interact with their customers, suppliers and employees. There is a tremendous opportunity for new IoT products and services that will help these organizations with their digital transformations.
I help companies define and market IoT products and services. The services can include a market analysis and assessment for a potential new product, product definition, value chain analysis, positioning and communication plans, go-to-market plans and content creation. I have over 7 years experience working in the M2M and IoT industry.
Open Source Software
All organizations are realizing the importance of software to their business. Open source software (OSS) has become an important source of software technology for industry. Organizations that use and contribute to OSS need to have new policies and strategies to optimize their open source participation.
I help companies understand the best way to leverage OSS communities to benefit their product strategies. The services include creating strategies for new open source projects, marketing and communication plans for existing open source projects, and governance documentation. I have over 14 years experience working in the OSS community, most recently as the VP of Marketing at the Eclipse Foundation.
New Technology Introduction
Introducing a new product or services requires the skills and passion of innovative technologist and the industry experience of a business professional. I have over 25 years of introducing new software products and services. I specialize in understanding complex technology and creating a business and marketing strategy to create a successful new product introduction.
Ian Skerrett Consulting 